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Marketing Resources

Effective and well-thought-out marketing will help make your tuckshop a success.

This resource section includes a run-down on the 4 Ps of Marketing, how to increase customer spend, how to plan out your year, how to appeal to families in the school community, and how to utulise social media.

Simple tips to market healthy options
  • Place bottled water and healthy drink options at eye level in your drinks/display fridge
  • Position your fresh fruit and other fresh items one the counter top or at the point of sale
  • Hang up your menu as a poster and draw attention to your healthy options, using large, bold writing
  • Make your healthy food display colourful and fresh
  • Price favourably toward the healthier options, i.e. make water cheaper than sugary drinks.

Marketing Resources

It is important to market the tuckshop to all areas of the community to maximise your sales. Australia has a diverse, multicultural...

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Pricing is an important factor to consider when marketing successfully. Your pricing will be individual to your school...

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Theme Days Theme days are a great way to get the students and school community involved with the canteen. Tuckshop staff...

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Special Events for the Tuckshop
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Promotion, Product, Place and Price are the 4 P’s of marketing and need to be considered when planning a successful...

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Social media allows you to build a relationship with your school community. It can help drive awareness of the services...

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Theme Days Theme days are a great way to promote the school’s tuckshop! They also provide awesome opportunities...

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To be a profitable tuckshop it is essential to maximise every purchase. There are several ways to achieve this. Meal deals...

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It is essential that the items sold in a tuckshop are popular among students and staff and that menu items vary and be produced...

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The tuckshop environment is an important factor to consider when marketing as this is where the majority of sales occur,...

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QAST recently worked with Oakleigh State school to undergo a mini marketing makeover in their tuckshop to promote the sale...

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