Menu
Resources
Marketing Resources
Promotion, Product, Place and Price are the 4 P’s of marketing and need to be considered when planning a successful tuckshop.
- Promotion is the act of growth or development of your tuckshop through advertising, publicity or discounting. In this case, promotion could be through school newsletters, assembly announcements, posters, taste tests, and student involvement.
- Product refers to the goods (menu item) or service (tuckshop) being offered. Tuckshop convenors should know their products well. They should understand the likes and dislikes of their target group (students and staff), the popularity of each of their menu items and the reasons behind their popularity.
- Place is about making the product or service that you are marketing accessible, convenient and desirable. There may be something that the school community can do to jazz up a tired paint job or run a competition to name the tuckshop. Some schools also choose to have a mascot or theme (jungle etc.).
- Price needs to consider the overall goals of your tuckshop (operated as a service or to make profit. You can find more information on pricing in the Finance Section and what customers find reasonable to pay for different menu items.
4 P’s of Marketing for Tuckshop Success is an easy to use step by step guide.
Marketing Resources

Smart Choices applies to all situations where food and drink is supplied in the school environment including tuckshops,...
Category:

QAST offers an on site consultant service to review the complete tuckshop operation.
What’s included?
Tuckshop...
Category:

QAST recently worked with Oakleigh State school to undergo a mini marketing makeover in their tuckshop to promote the sale...
Category:

Social media can be a great tool to advertise your tuckshop by posting photos of your menu items, advertising deals or introducing...
Category:

Pricing is an important factor to consider when marketing successfully. Your pricing will be individual to your school...
Category:

The tuckshop environment is an important factor to consider when marketing as this is where the majority of sales occur,...
Category:

It is essential that the items sold in a tuckshop are popular among students and staff and that menu items vary and be produced...
Category:

Theme Days
Theme days are a great way to promote the school’s tuckshop! They also provide awesome opportunities...
Category:

It is important to market the tuckshop to all areas of the community to maximise your sales. Australia has a diverse, multicultural...
Category:

Theme Days
Theme days are a great way to get the students and school community involved with the canteen. Tuckshop staff...
Category:

To be a profitable tuckshop it is essential to maximise every purchase.
There are several ways to achieve this. Meal deals...