Promotion, Product, Place and Price are the 4 P’s of marketing and need to be considered when planning a successful tuckshop.
- Promotion is the act of growth or development of your tuckshop through advertising, publicity or discounting. In this case, promotion could be through school newsletters, assembly announcements, posters, taste tests, and student involvement.
- Product refers to the goods (menu item) or service (tuckshop) being offered. Tuckshop convenors should know their products well. They should understand the likes and dislikes of their target group (students and staff), the popularity of each of their menu items and the reasons behind their popularity.
- Place is about making the product or service that you are marketing accessible, convenient and desirable. There may be something that the school community can do to jazz up a tired paint job or run a competition to name the tuckshop. Some schools also choose to have a mascot or theme (jungle etc.).
- Price needs to consider the overall goals of your tuckshop (operated as a service or to make profit. You can find more information on pricing in the Finance Section and what customers find reasonable to pay for different menu items.
4 P’s of Marketing for Tuckshop Success is an easy to use step by step guide.