
How to communicate a price increase
Communicating a price increase in a school tuckshop can be delicate. Families are cost-conscious, but they’re also generally supportive when the “why” is clear. The goal is to be transparent, calm, and solution-focused rather than defensive. Explain the reason in simple, relatable terms.Rising costs of ingredients, packaging, and staffing are widely understood right now, so say that plainly. Avoid overloading people with detail, but be specific enough to feel honest (e.g. “supplier price increases” ‘fuel levies” or “fresh produce costs”).








